How Calligraphy Business Coaching Helped Me Grow My Creative Business Into Luxury Event Calligraphy & Engraving
- Amanda Elliott
- Apr 12
- 3 min read
(and Why I Recommend It to Every Aspiring Calligrapher)
When I launched Letters from Elliott in 2017, I had no idea just how far my calligraphy business would grow. What started as a creative side hustle making hand-lettered signs, chalkboards, and wedding decor eventually transformed into a luxury service business specializing in live event calligraphy, bottle engraving, and brand activations for high-end clients. But I didn’t get here on passion alone. Like so many creative entrepreneurs, I reached a point where I felt stuck. I was working hard, booking local projects, and saying yes to everything but I wasn’t sure how to scale my calligraphy business into something sustainable and profitable. That’s when I found The Craft Academy with Rosie at Wander Crafter — and it truly changed everything for me and my business.
What is The Craft Academy Calligraphy Business Coaching?
The Craft Academy is a calligraphy business coaching program designed specifically for lettering artists, engravers, and creatives who want to build a profitable, sustainable business doing what they love.
Unlike generic business courses, The Craft Academy is tailored to the calligraphy industry. It teaches artists how to:
Find their niche
Build a strong, cohesive brand
Market their services to luxury clients
Price their work confidently
Create a portfolio that converts
Master live event calligraphy and engraving
And so much more
You can learn more about the program here.
How The Craft Academy Helped Me Grow My Calligraphy Business
1. I Found My Niche in Live Event Calligraphy & Engraving
Before joining The Craft Academy, I was offering a little bit of everything — home decor signs, wedding signage, chalkboard menus, and small custom pieces. It wasn’t until Rosie’s coaching that I realized my true passion (and greatest opportunity) was in onsite calligraphy and engraving for luxury and corporate events. This niche allowed me to combine my love for creating art with my love for connecting with people in real-time something that lit me up and set me apart in my market.
2. I Learned How to Confidently Price My Services
Like many creatives, I struggled with pricing in the beginning. The Craft Academy provided me with tools, templates, and mindset shifts that helped me price my work not just for time and materials but for the value and experience I was providing. This was a game-changer for my business.
3. I Attracted Luxury Brands & Dream Clients
Since refining my brand and marketing strategy through The Craft Academy, I’ve had the incredible opportunity to work with luxury brands like Dior, Burberry, Pernod Ricard, and Parfums de Marly.
These opportunities came because I had the confidence, portfolio, and strategy in place to show up professionally and position myself as an expert in live event calligraphy and engraving.
4. I Built a Supportive Creative Community
Perhaps one of the most valuable parts of The Craft Academy is the community of talented, driven calligraphers I met along the way. Entrepreneurship can feel lonely but having a group of like-minded artists to encourage, inspire, and learn from has been invaluable.
Final Thoughts: Is The Craft Academy Worth It?
If you're a calligrapher or engraver looking to turn your hobby into a profitable, sustainable business I can’t recommend The Craft Academy enough. This program helped me find clarity, confidence, and the tools I needed to build Letters from Elliott into the business it is today — serving clients across Chicago, the Midwest, and beyond with personalized calligraphy and engraving for luxury events. It was one of the best investments I've ever made in my business and my future.
Want to learn more about The Craft Academy?Visit Wander Crafter's website to explore the program and see if it’s the right fit for your calligraphy journey.
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