For holiday live event artist preparations live event artists like myself, the holiday season is the most magical time of the year but it’s also the most intense. From late October through December, the calendar fills quickly with brand activations, corporate gifting events, in-store experiences, and private parties. It’s a whirlwind of sparkle, personalization, and connection. But behind all of the engraved perfume bottles or hand-lettered ornaments is something that often g

From high-end product launches and luxury retail activations to private celebrations and corporate parties, one trend continues to...

In today’s competitive luxury market, personalization has become one of the most powerful ways for brands to create meaningful...